A little help goes a long way.
Study sites try hard to enroll and retain study subjects. However sometimes sites are so busy working on everything they have to do on their end that they may not always be attuned to some factors that can make a big difference to people on the other end of the process, their customers. Other times, just a quick reminder helps site staff to put forth their very best customer service to make the study subject’s experience as positive as possible.
Real solutions from real people.
Many times, just easy tweaks can make a big difference to study volunteers, making or breaking their ability or desire to participate in a trial. These customer service tips are usually not costly, but have been proven in other industries to be effective in attracting and keeping clients. The tips below have been cited by study subjects as making a difference in their motivation to participate in clinical trials or by study sites that have found strategies that are effective toward this goal.
Feel free to think about how your site is doing and how you can make changes to do even better in the areas noted. And please feel free to send suggestions on what you have found to work best for these and other strategies to share with other study sites!
About the Author
Sherry Reuter is President of Sherry Reuter & Associates, LLC, a consulting firm that focuses on the conduct of clinical trials, site selection, study startup, training, and patient recruitment and retention. Sherry may be contacted at sreuter@gwu.edu or 203.775.6031.
Featured Image: digitalart / FreeDigitalPhotos.net
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